To generate 70% of Bible Society Swaziland funds from local donors and fundraising initiatives. That is, 50% from internal revenue generation initiatives, 20% from local donors and only 30% from international donors.
BSS is in short of reliable local resources; most of its funding is from international donors who are mostly from the United States. Being the main source of funding means this often proves challenging when intending to pursue projects that are not considered priority by donors. As such, new methods of generating funds are necessary to supplement international donor funding.
A strong financial resource is the driving force of Bible Society’s operations, initiatives and projects. It is the enabling power that will make the vision and mission of the Bible Society be fulfilled.
Data insight - data that is essential to understanding the activities of the company and of the customers. It will be really useful in spelling out the value of the organization to donors.
•Top brands benchmarking – We will continually set a standard by observing top brands . We will use this set standard as part of our methods to achieve the desired goal of raising the required funding for Bible Society.
•Integration of outreach medium - outreach approaches that we will adopt include mass media campaigns, marches and walks.
•Story telling – We will tell people’s stories about how bible society has impacted their lives. Stories are hard to forge, they have a lasting impact on the receivers and they inspire people to action, in this case, to put money into Bible Society.
•Values - values that present what the organization stands for. This will be essential when setting the funding criteria. E.g. do we get funding from beer companies.
Fundraising strategic objectives
•Launch a customer relationship management (CRM) program to enhance user experience and ensure retention/loyalty.
•Form separate business (Proprietary Limited) to pool in all income generating projects e.g. property in order to supplement insufficient donor funding.
•Increase initiatives targeted at local companies for funding. Use research and data insights to understand local funding priority in order to know which companies to approach.
•Explore other sources of income that will supplement the business / property revenue. Validate each of the sources of income with a business case before launching each idea / plan.